Tracey-Jane Hughes remembers how Bra Lady started.

I’ve just come across an article written by BBC Lancashire in 2009. It’s good to remember how this business started, even though the shape of the business I run is very different today. The online shops bras4mums and bras4all are now run by another Bra Lady, Emma Launchbury. Summary: Tracey-Jane Hughes from Chorley tells us about her business – supplying specialist underwear for pregnant and breastfeeding mums, as well as post-breast surgery ladies… Bra Fitting Factsheet: Maternity/Nursing (.doc) > Bra Fitting Factsheet: Post Surgery (.doc) > When Tracey-Jane Hughes from Chorley found little “support” for her blossoming body during two pregnancies, she decided to do something about it, and set up her own business supplying specialist underwear and swimwear for pregnant and breastfeeding women. After getting some training Tracey-Jane (T-J) launched bras4mums with the idea of visiting north west mums and mums-to-be in their homes or even hospital wards to help them find the right bra. She still offers this personal fitting service, and now also has a shop in Adlington for women to visit for advice and a chat. We asked T-J to tell us more… “At a time when it is hard to get comfortable, and you sometimes feel you look your worst physically, it is amazing how many women ‘make do’ with ill-fitting underwear. In fact there are sound medical reasons why it is vital to get your bra fitted to your own particular – and probably changing – body shape. “I was given bad advice when I was breastfeeding number two son. I got sold a bra that fitted one week and not the next...

Wear Your Bra Correctly

Whilst watching BBC One’s The Voice last night, I got quite annoyed with Rita Ora & how she was wearing her bra incorrectly. I know, I should have been relaxing and enjoying the show. But, surely, Rita should be one of our Bra Ambassadors in the UK, with that fabulous figure she’s got to show off, under that lovely sheer top she wore? You can see from this image, Rita’s shoulders are rounded forward. This will affect her posture, and may cause neck and back ache, over time, if not addressed. The bra band is also “riding high”, indicating the band is too big for her small frame. A way of addressing this is to release the shoulder straps, and pull the bra band down to the smallest part of her back. It’s likely the band will need to be tightened to its tightest setting. It may become even more obvious at this stage that the bra band is too big for her. I was itching to get into my TV and adjust the bra correctly for her! It would have made such a difference to her shape and posture. But that’s impossible isn’t it?...